President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Critical Thinking

Critical thinking is an invaluable 21st century skill primarily because it lets you see issues in a fresh light and disregard outdated or incorrect information. It helps you form opinions based on logic and facts. There are many ways that critical thinking skills can be enhanced. For example, being a critical thinker can help you arrive at the right decision even if the data available is conflicting. Furthermore, a fundamental component of sound decision making lays in your ability to be a critical thinker..

In this article, I want to take a look at some of the ways that critical thinking can be applied to everyday life. The ability to critically think means that you are capable of arriving at correct conclusions about everyday life, even about subjects that do not seem all that relevant at the time. You can use your critical thinking skills in every day life to get better results, but it takes effort on your part. Here are a few examples of situations where critical thinking can make a difference in your results.

If you're in sales, for example, you need to develop a thick skin in order to get past people's objections. That doesn't mean that you ignore their points of view or their complaints. Instead, what it means is that you stop and really listen to what they are saying, before making any decision. Critical thinking can help you overcome people's objections and get better reasoning skills in the process.

As a manager, having good critical thinking skills will allow you to make better decisions in many circumstances. For example, when faced with a difficult situation, many managers will reach for their computers instead of talking things over with their employees. The problem with this approach is that employees often feel that their thoughts don't matter and that they aren't important. By using intellectual thinking skills to gather information and make decisions, your team members will see that their ideas and opinions are as important as those of their manager.

In political debate, critical thinking skills can be critical to helping us find the truth, but they can also help us arrive at the best solutions. Politicians have a lot of expertise and that expertise needs to be used to solve problems. When we encounter a difficult political situation, we should always seek an objective view of the problem. Using our logical skills to analyze facts can help us better understand the problem and find the best solutions. This is especially true when it comes to war and peace.

Some people are afraid of asking questions, and they may even be afraid to express their opinion. However, asking questions is the cornerstone of critical thinking. Without knowledge and understanding of a situation, we cannot formulate the right answers and solutions. Here are seven ways that critical thinking can help you get better at asking questions.

Most of us tend to focus on one side of an issue or argument. We allow our emotions to get in the way of our critical thinking. If we are emotionally engaged in an argument, we may not be able to evaluate all the information that is presented to us. One way to avoid this trap is to develop the ability to evaluate information objectively. When we are critical of someone's perspective, we can quickly spot inconsistencies in their arguments and evaluate them based on our knowledge of how biases influence the data.

To develop the analytical and critical thinking skills that are necessary for success, it is helpful to learn from experts such as Einstein, Darwin, Einstein's student Albert Einstein, and writer Pearl Buck. The importance of logic diagrams cannot be overlooked. They can teach you the importance of Reasoning and Analyzing while developing your skills in critical thinking. Learning the benefits of these diagrams can take your analytical reasoning skills to the next level.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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